The Long Investor

$SBUX - RC -

Added 2023-09-28 14:34:03 +0000 UTC

No change to the chart here and favouring the the red corrective wave now and following it closely.

Personally I think $SBUX has an image problem, it just has not reinvented itself in the last decade, the coffee is still basic with no frills and I get that it needs to be like this for the mass market but it's simply not going to attractive coffee lovers, they want authenticity now.

So people go to $SBUX to chill and hangout but when there are more express bars opening up, $SBUX loses its appeal because if you are going to go to an express coffee shop, you do not get the $SBUX experience and you are certainly not going for the coffee.

Their rewards program generates a lot of loyalty and it is good but is this enough?

A lot of new coffee chains are rising quickly, like blue bottle and I believe all round, they are a better option.