SamSuka
Ceave
Ceave

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Clicks and Catastrophes (January Update)

Hello you exceptionally wonderful people!

I hope all of you are doing phenomenal and that all the Pokemon you’re going to catch this week are shiny!

The Bloodborne video is out and I’m really happy with how it turned out!
I think the video has a really nice pacing that makes it flow nicely while watching.

But, while I’m really happy with how the final video turned out, the process to get there wasn’t that delightful.

The Bloodborne video had the most difficult production of any video I’ve ever made.

Pretty much everything that can go wrong went wrong.

So I thought it might be fun to write a quick postmortem, sharing all the catastrophes that accompanied this video's birth.

The following write-up may not contain infinite wisdom, but at least it helps me bandage all the little ouches that producing this baby caused me.

The very first thing I did was to waste two entire days of work.
See, the very first thing I did when I began working on the video was to spend two days reading a dozen of Lovecraft's stories.

It’s been ages since I last read Lovecraft and I wanted to have the stories fresh in mind when recording Bloodborne, for the discussion of Lovecraftian horror in the video.
As some of you may already have noticed, we never talk about Lovecraftian horror in the video.

So what happened here?

Well, as it turns out there is a lot to talk about when it comes to Bloodborne.

As a matter of fact, so much that I ended up writing a script that would have been far over two hours long.

I do love a long video essay as much as the next guy, but over two hours just is too much.
I can’t edit over two hours of Bloodborne before going completely cray-cray.

So some things needed to be cut.

The video originally contained a long discussion about how Nintendo created “Ocarina of Times” combat system, by translating “A Link To The Past” into three dimensions.
This combat system is now the skeleton upon which Bloodborne’s combat is built which nicely fed into the conclusion of the video, because in a certain way Bloodborne’s combat system is derivative of “A Link To The Past.”

The first script contained a level design discussion, dissecting how From Software’s phenomenal level design works and how Bloodborne’s bloody world is structured.

And finally it featured a long part about Lovecraftian horror in video games and how to best pull it off.

And yeah, all those things had to go to improve the pacing of the video and to get it to an actually producible state.

That’s honestly no big deal, we will return to all those ideas in future videos and the final video is better for it - but … researching Lovecraft and the other points that didn’t make it into the video, writing all of this and then restructuring the video several times just meant that I was already about a week behind my original plan before I even started cutting the video.

It sadly also forced me to cut  all the funny and stunningly clever jokes that the video originally featured. (It didn’t.)

Next I ran into massive issues with my capture card.

My capture card is almost a decade old at this point and has been causing problems for a while now.
So I decided it’s finally time to take the plunge and to upgrade my old capture card for this project.
Which was a terrible idea!

Turns out capture card technology is evolving backwards. Who knew!

The newer capture cards by Elgato are incredibly prone to failure.
I lost tons of footage, because the capture card just bugged out, and judging from what I’ve read online about this issue I am not the only one who had this happen.
Back to using ancient capture cards for the next project!

Lesson learned.

Next the editing of the video.
So first the things that worked.

I finally upgraded my Premiere to the 2024 version.

Turns out Adobe has been improving its editor the past 7 years quite a bit!
The 2024 version gives us access to tons of new editing toys to toy around with - there’s lots of stuff going on in the video that I wouldn’t have been able to do before - so that’s pretty cool!

However the upgrade sadly also slowed me down a bit, since a lot of functions just aren’t where they used to be and I had to regularly look up where to find basic stuff again.

But that wasn’t the thing slowing me down the most.

We have to talk about harddrives for a second.
See, videos like the Bloodborne video take up ridiculous amounts of storage while working on them.
The footage of the playthrough, the effects, the audio, the graphics, the presets and whatnot - they all together need a ridiculous amount of space.

Several hundred gigabytes of storage per video.

Since this is so much storage I usually save the files distributed over several harddrives.
Which is where the fun begins.

Because midway through editing, one of the hard-drives suddenly developed a severe harddrive illness.

For whatever reason one of the hard drives suddenly had an extremely slow reading speed.

Which meant that all of a sudden editing the video became laggier than Cyberpunk at launch.

That’s not a huge deal, I just have to replace the harddrive going forward and use the others in the meantime - however - it takes forever to move all the files that the video is using from the laggy harddrive to a working one.

My file organization is a catastrophe to put it mildly.

Juggling around hundreds of files to get the video working again took up a lot of time as well.

And that is before I got disconnected from the outside.

See, there is currently construction work going on in front of my apartment.
That’s something I usually don’t mind.
But usually construction workers also do not damage my internet landline by accident.

I ended up with no internet for two whole days while editing.

Finally. Once the editing madness was finally behind, there was one final stumble.
The video managed to get a copyright claim.
So a lot of the music and effects I use in the videos are from asset subscription sites.
There are sites out there that provide tons of music and footage and graphics and whatnot for a monthly fee.
The problem is, sometimes this music is copy-right protected nonetheless.
Which is exactly what happened with the bloodborne video.

The way this is usually resolved is to generate a license and to send it to the copyright holder so that they manually remove the wrong claim - but that’s just such a hassle that I usually don’t bother and just replace the music.
Replacing the music just takes 5 minutes.

But.

After switching the music I also have to rerender the entire video and upload it back onto YouTube which ate up my entire Saturday.

To put it mildly, producing that thing was quite a ride.

To top it all off the video is now sitting at a bit over 7.000 views and I have no idea if it will even crack 10k views before it completely falls off a cliff.

The reception of the video is great, the metrics all look good, the watchtime is through the roof - I honestly have no idea what YouTube’s problem with my videos is.

I’ve been running into so many problems with YouTube’s algorithm in the past years - it’s becoming a bit of a problem.

I just can’t spend so many hours on videos that end up completely bombing.

It’s so ridiculous. All the signals that I am getting from YouTube signal to me that I should stop bothering with the videos so much and just flood the zone with low effort content.

And that is something I fundamentally do not want to do.
But I also can’t operate in complete opposition to what YouTube wants me to do.
I just have no idea how to solve this.

For now I’ll continue with the videos as planned, but will try a bit more catchy titles and reduce the scope of the projects a bit.

I hope that makes YouTube happy.

If not there are a bunch of other screws I can potentially turn to satisfy the all mighty algorithm, but it’s honestly a bit frustrating.

With that being said - judging by the feedback I got, the people that ended up watching the video seemed to really enjoy it, - and at the end of the day I create those videos for people to enjoy - so even if the video ends up dead on arrival I still think it’s kind of a success.

I did not set out to feed a big algorithmical deity meaningless content juju.
I set out to create an enjoyable video.

And, in the end, I think I managed to achieve what I set out to do.
So whatever, really.
I’m sure the video will find its audience eventually.

Next one is Wind Waker.
I’ll start working on it tomorrow!

A huge thank you again to all you wonderful people.
You are honestly currently keeping the lights on and I really can’t thank you all enough for it!

I hope all of you are doing great and best of luck to you!

Comments

Hi, Ceave. I've been. A follower of yours since your very first videos. I absolutely love what you do, and I consider your mind one of the greatest in the intricate science of analysis of, well, video games! Not to mention culture, socioeconomics, history, etc. thank you, thank you. When you fell off the radar before I searched the internet high and low for signs that something terrible didn't happen, like your death. Please, don't be discouraged. We are here to support you and I hope that you are able to continue with more and more videos no matter what the dumb algorithm says. You rock, and it's a privilege to support you.

Isaac Howe

I saw Super Dungeon Maker but haven't played it yet - it looks fun though. Mega Man Maker actually added weapon containers and they are awesome!

Stefan Maier

Questions: Have you heard of the somewhat recently released game Super Dungeon Maker? If so, have you played it and what do you think of it? Also, I was recently watching your old videos on Mega Maker. Did they ever add weapon containers? If so, did you ever live out your dream in playing a long Megaman Metroid adventure?

Andrew Medford

It seems the video picked up a bit of traction since ~last monday. Still not insanely viral or anything, but happy that it slowly performs better! Quality wins :p (or so i like to believe anyway)

Jonas

Working on smaller projects might be a good idea. Not only are shorter videos less intimidating to undecided potential viewers, but they can also serve as gateways leading viewers to your other content. First things first, smaller projects take less of your time, so you can get videos out faster. Not saying you should force yourself to shovel out content or anything, but maybe instead of spending 6-8 weeks on a 90-minute video you might spend 2-3 weeks on a 20-minute video. This could be a good way to figure out which videos get the most views, as well as gauge interest for larger projects. For example, you could make a few videos of limited scope, each about a different game. Then, if one of them does well, you could make another video about it. Another advantage of adding smaller videos is to lead viewers towards your other content, especially multiple videos about the same game. For example, if I see your Bloodborne video in my notifications/recommendations, I may be uncertain if I want to watch it. Maybe I haven't played Bloodborne, or maybe I don't know who Ceave is. I might not be willing to invest that much time in a video if I am not familiar with the creator and the subject matter. Even if I am interested, I may not have time to watch a feature-length analysis right now. I might decide to watch it later and end up forgetting about it, which would be a shame, as I would be missing out on a fantastic and engrossing analysis of a brilliant game. Sticking with Bloodborne, let’s say you also released some smaller, more “approachable” videos of a limited scope. For example, you could have separate videos about the game’s Lovecraftian elements, or how the healing system has influenced other games, or how the trick weapons change the player’s approach to combat. These smaller videos can help encourage people to continue to other videos you’ve made, especially if it’s about the same game or a similar topic. If I really like one of these smaller videos in which Ceave talks about Bloodborne, there is a good chance I will want to watch more videos in which Ceave talks about Bloodborne. I might be willing to invest much more time into the next video since I will have much less uncertainty about whether I will find the topic interesting. Furthermore, these smaller videos give you a natural opportunity to promote your other videos without relying on the YouTube algorithm. At the end of the video, suggest another relevant video (or even a couple) and give a brief description of what it’s about it and why it might interest the viewer, especially how it relates to the video they just watched. For example, the Bloodborne video would have been a great opportunity to promote you Outer Wilds analysis with something like this: “If you enjoyed this little video and like games with deep philosophical messages, you might be interested in Outer Wilds, another game in which our poor protagonist dies over and over while desperately trying to figure out what to do next. Outer Wilds is an incredible game that I highestly recommend for you to play. You can watch my analysis of the game with the link on-screen, in which you can hear me talk about existentialist philosophy, quantum physics, and the unique way the game reveals its story. There is even the return of our friend Nietzsche! Anyway, thank you for watching, like and subscribe, etc." You can fit far more information about a video in a 15 second verbal outro than you can in the title and thumbnail, and you don’t need to rely on YouTube to get this information to the viewer. If someone has just spent 90 minutes watching one of your videos, they probably aren’t going to be instantly clicking away the moment the outro starts; use this time to self-promote a bit! Taking a bit of time to personally offer the viewer more of your content is much more enticing than a link to another random video that pops up during the last 15 seconds. Anyway, I hope something I said in this self-indulgent essay is helpful for you. I actually wrote way more than this (I wrote an entire paragraph describing the YouTube algorithm like a Lovecraftian horror in reference to you cutting Lovecraft from your Bloodborne video, only to end up cutting it myself), but I tried to keep this to a somewhat focused scope. I absolutely love your perspectives; you are one of the most insightful creators on YouTube, and I definitely want to see more. Hope you have a fantastic day!

bgeniij

P.S. You said that people who have actually seen your video said they really liked them, your job is to get them to the point of actually watching them, which can be tricky and scary, naturally. And none of this is mandatory, of course, you will see people succeed without it and fail with it, it's not some hard and fast rules that will guarantee you success, it's, at the very least, a beginning, something to try and see how and if it works for you, change it, twist it, make it to your liking, to your style, to something that works for you. That's it.

Sunbleached Angel

Not to sound arrogant or like a know-it-all, but YouTube's algorithm is mostly people who use it, if people see your video in recommended and click on it, YouTube promotes it more, if they don't it promotes it less, that's kind of the gist of it. Other people seem to have kind of said it already but, The very first thing a random person sees of your video is The Thumbnail, and you have a good thumbnail, I like it, but is that enough? It doesn't ask a question, it doesn't pose anything interesting or intriguing, it doesn't catch you, The next thing they see is The Title, and, I'm very sorry to say that, but you title is just.. awful, it doesn't tell me anything, it doesn't intrigue, it's just two lines of text that I don't really wanna ready all that much, it's a statement. And, look, I get it, thinking about this stuff can be very annoying and frustrating "I just wanna make interesting video and I want to share my passion with people online", I get it, I'm in the exact same place (except I haven't created anything yet), but.. you gotta do what you gotta do imo. If this interested you in any way, check VidIQ youtube channel, they have a lot of amazing "YouTube meta" advice (I know it sounds terrible but just trust me), and make sure you don't watch something that's too old because YouTube "meta" changes pretty often, something that is even a year or six months old can be either a bit outdated or completely irrelevant (like tags, or search optimization are all but dead). All wish you nothing but the best of luck and patience and I hope you can make your channel as amazing as it deserves to be!

Sunbleached Angel

Haven't heard from them in a while, but you know, they are always only a discord message away in case something pops up!

Stefan Maier

Wow yeah it blows my mind that you're getting like a fourth of the views as the amount of subscribers you have, I would think the majority of people only subscribe to a channel when they care about catching all its content, so it almost feels like YouTube is deliberately trying to fructose you over by not pushing the video to all your subscribers. I bet someone commented "This video is the bomb" or something 🤣 either that or the video "ignited" awe or was "mind-blowing", has to be one of those

CubicMathTime (check out my channel)

My thoughts on longer video essays--if you can afford to make them I think they would be even better for retention. The reason is because, 2 and 3 hour videos are much rarer than 1 hour 30 minute videos, and since I tend to look at the timestamp when scrolling past videos I would be more intrigued the longer the video is (but perhaps that's just me). Anyways if you need advice on how to pull off really long videos ask hbomberguy I've heard he's an expert lmao

CubicMathTime (check out my channel)

As a long time Ymfah supporter just coming from his Bloodborne in 1 boss video, it was refreshing to see other bosses too :D For the YouTube issue: I've seen it somewhere that bigger creators swap out their titles and even the thumbnails in the first couple hours/days to check which one does The Algorithm prefer; I don't know if You do it / if it would help

Balazs Vince Seydel

Refeased: Do you keep in contact with the Mario YouTube Community, like Nathaniel Bandy, Arrowstotle (I know you've collaborated with him before) and such?

Andrew Medford

Question: do you still keep in contact with some of the youtubers you've collaborated with, like Nicobbq?

Andrew Medford

I know very little about YouTube's algorithm or content creation, so I might be way off base, but could releasing the videos in several small parts help? Perhaps over the course of a few days/weeks? You could even then release long form on patreon as another subscriber incentive. I love your videos the way they are but I also want to see you rewarded appropriately for the work you put in.

Kevin Grady

I am rather annoyed with YouTube I am sure I set your channel to notify me about anything and everything and it was this post that made me realize a video had come out, instead of YouTube telling me. Besides that mild annoyance, what a great video! I certainly did not expect to be learning and questioning things about my own religion and its origins, or at least Nietzsche's ideas about the origin of Catholicism, but it was fun to do that. Thanks for all the effort and hard work you put into these videos. I really do appreciate having good quality content to watch.

Danny K

The thumbnail and title are certainly to blame to an extent. Thanks for the write up. The current title and thumbnail are already the second version and I'll give it a day or two and see how it goes - otherwise I'll switch them again!

Stefan Maier

I don't know your video statistics very well, but while the watch-time is probably great (due to the great pacing), your click-through rate (CTR) seems to be the main problem. The more people scroll past your video, when it's recommended to them, the less will see the video. CTR is a determining factor for the success of the video. If you can get it high early on, the videos should be a big win. The channel Veritasium made a video about this topic. Keep on making these videos and good luck! P.S.: I have only watched the intro yet. Should I be worried about the blasphemy warning?

Alexandru

Completely agree

Andrew Medford

I wrote a huge response to this but my phone didn’t cache it and reloaded the app :’( I’ll try to summarize it A lot of video game essays I see perform well have a format like: “How Bloodborne…” “Why Bloodborne…” “Is Bloodborne…?” “Bloodborne is…” “Does Bloodborne… ?” “Can Bloodborne…?” I went and looked at your top videos on Ceave Gaming, and I’m not at all surprised that most of them are phrased in “is it possible…?” structure, which just begs for people to click on the videos. The thumbnails also tend to add to this, and make the story you’ll get from the video very clear, but still a mystery.

Lyla

Personally, I think a big part of this underperforming is the thumbnail. The thumbnail did not draw me in like a lot of your videos usually do. I also didn’t recognize the video as yours based off the thumbnail style (when I do, I’m very quick to click on it). The current video title also gets cut off, “After 9 Years the Bloodborne’s Community is Still Not…” is all I see without clicking on the video, and it doesn’t go well with the “Here’s the answer”. As a viewer, I have no idea what the video is about, and don’t know what to expect to get by clicking on it. And the thumbnail and title don’t get a reaction from me to go and click on it either. Videos that get a reaction out of people like “Critique” and “A game that annoyed me to no end” I think are very ripe for getting clicks. I’d suggest being more clear what the video is about, prompt the beginning of your story, or ask a question / write something a little click-baity to pull in the viewers. Look at your past videos, the thumbnails, and the titles, and see how they perform in terms of getting people to click on them. See what other people doing video essays are doing to get those initial clicks too. I never played Bloodborne, but your delivery on this video still allowed me to watch with interest. The content you make is really good, I don’t think retention or quality should be an issue. It’s just getting people to click on the video.

Lyla

It will probably be a bit till the next one, but I have some other Patreon goodies planned as well!

Stefan Maier

Man, sorry you're going through so much trouble with the algorithm again. I haven't watched the Bloodborne video yet, but that's just because I'm saving it until after I've played the game. I'm sure this in no way solves the mystery of why the video is performing poorly. My guess is... yeah, the algorithm is probably just having a bad day once again and deciding to take it out on innocent people. I hope the algorithm decides to unhate you soon enough so that the next couple of videos can earn the revenue they deserve.

RPG Hacker

Fantastic video as always. I feel these tangent-filled deep dives truly enrich my life.

Mordechai Buxner

As a Christian, I did appreciate the warning in the beginning, (even if I ignored it) as I didn't agree with everything you discussed. However, overall I did find the video to be pretty interesting. I also appreciated your disclaimer about how you aren't pushing any agendas here.

Andrew Medford

Finally saw the video. I liked the part in the beginning where you talked about how you play differently with the capture card on. Personally, I like ld the parts where you talk about game design, but I don't like the symbolism and theme discussion as much

Andrew Medford

Absolutely gutted to hear the video had so many struggles, I always look forward to your videos so much, yours are one of the only ones I will drop nearly anything to watch the video immediately. I know it feels bad to see a video you worked hard on not get many views, but trust me, those of us who watch them enjoy them so much you don’t even know. Just want you to know how much happiness you bring to many of us, so thank you!

Jesper

Question: are you going to do another Q and A Patreon video soon? I liked the last one and I'm sure there'll be lots of new questions.

Andrew Medford

I have to be completely honest with you Ceave, the Bloodborne video was something that's going to redefine my own definition of "amazing essay". Not just because every element you brought on the table was something I already knew (even the Le Pacte des loups, a movie I even watched at the local cinema back in 2001) but also for how you structured, edited and directed everything with an angle that brims with freshness. It's a great video, with a great pace and a lot of details that really make it easy to watch, even considering the length and the themes. That's why it's such a shame it's having an hard time.. somehow it looks like everything about this one has been cursed by the Old Gods. This is why I have a question and I don't know if other may have already pointed this one: since we know very well how much the algorithm can mess everything have you considered other means to promote your videos? Like Twitter/X for example, because you really seems to be slowed down by how YouTube (doesn't) work as a platform... I know social media come with other big problems but your work really deserve a broader audience.

Regola

These shorter videos wouldn't have to be any less quality, just a bit shorter so they could be produced quicker. An example of this might be your Mario Wonder Video, it seems to be doing pretty well, even though it is shorter compared to the other perspective videos. I would never want your quality to be compromised, it is one of the reasons I like watching your videso so much. Hope this helps!

Andrew Medford

I am sorry that the development was so frustrating. As for your algorithm issues, maybe the Council of YouTube would be happier if you produced shorter videos and made them more frequently, at least for a while until the Perspective channel grows. Maybe doing more Nintendo games and family friendly subjects would help as well. Maybe that would work? I haven't actually seen the video yet, but I plan to soon.

Andrew Medford

Your videos are the best stuff since Sliced Bread. Binge-Watching your whole channel (+multiple videos on the 'Gaming' Channel) after stumbling upon it in december was by far the best time i had on YouTube since atleast that OOF-video in 2022. And the new Bloodborne video is surely among your best videos so far, maybe the best, and that is not an easy task. The video performing so bad in terms of numbers doesn't make any sense. While i hope that you do not bow to the lovecraftian evil beeing that is the algorithm, and that you never lower the quality of your work, i do understand that you will do what works for you. Here's hoping that the video still gets picked up by the machine and gets delivered to the many souls-enjoyers and essay-fans and brings in a late numbers-victory later down the line.

Jonas

There's something unfortunately very Lovecraftian about the Algorithm and I suspect they've plugged some AI stuff into it which is adding a level of 'if there's so much garbage being uploaded it must be the stuff everyone wants to see' bumpf. Which is a shame because I don't even like Souls Games and found this a fantastic dive into the themes.

Alexander Richards

I'm sorry to hear all the problems that ensued, but thank you so much for not giving up on this video. Bloodborne is my favorite game of all time and I can't wait to see your take on it. It really sucks when youtube's system ends up screwing over amazing content creators like yourself, but I hope you know me and other people here are willing to fund this endeavor of yours as long as you want to create.

Mexiflan

I may have dropped my nonexistent plans for the Saturday when your video got published, but when I saw the view count the next day I felt considerable pain realising I was amongst the minority in doing so. The video all around really is amazing and worth more than the 5€ I throw at you once a month. So while everything may have gone wrong both before the publishing and after the publishing, I take great enjoyment from the effort you put into your work; you care, and it shows. Let's hope that YouTube also cares, because you more than deserve it.

Illyon

I totally get it, Ceave. It's super frustrating to make something YouTube doesn't want. I know your videos take huge amounts work and effort, but that is mainly why I get very excited when you upload a video. I can be sure it's high quality. Videos from other creators are fun and all, but yours feel like they have something special. Keep on making your videos and I hope they get the views they deserve! 😄

Alexandru

Thanks for your awesome videos and work <3 As for your drive issue, I'm not sure if you have considered it before, but there are ways to automatically join drives together to increase speed and safety (though at the cost of drive space). The keyword here is "RAID" (and especially RAID 5 and 6 or proprietary systems like unraid or Synology hybrid raid). Using something like this might be worth considering for you going forward. I (or many other people) can help you navigate through this stuff if you're interested.

Patreon Potato

I understand the temptation to spam low effort content since I experienced the same when making levels. The hours just don't translate to performance or even feedback. Having caved in and made levels I didn't care for, numbers went up but I got no creative satisfaction. I imagine creators of all kinds experience the same. I can't say there's a definitive solution, but reducing the scope of the biggest projects does help make it easier on yourself.

Noob Jr

I really enjoyed the video, it's unfortunate that you keep getting rejected by the algorithm, but here's hoping that'll improve in the future.

Nathan Berry

It truly breaks my heart that the YouTube algorithm does not give these videos the support they deserve. I absolutely love these little videos and I'm really glad that I'm able to support such wonderful content. These videos are always so well presented and are engaging throughout. I have never played Bloodborne myself and yet this video was probably my favourite so far on the channel. Hopefully someday soon YouTube will decide to stop being silly and be a lot kinder to you Ceave. Wishing you the best! :)

Kyle McCullagh

After all of that, I really hope you get some rest lol. Hm, I don’t have any useful solutions or advice for the YouTube conundrum, but I just wanted to affirm to you that you’re exceptionally talented at what you do, and your videos are always incredibly thought-provoking and I learn gobs when I watch/listen. Thanks for doing what you do, and for not sacrificing some of the best content I’ve ever seen by bowing down to the algorithm. Have a great day, Ceave. And I hope nothing goes wrong. 😅

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