Alpha is a Mindset, Not a Demographic.

Alpha and beta. Few things sets off people's hamsters more online when these words are used. You'll have the people who think they're above the nomenclature of intersexual dynamics and call these words cringe, you'll have the men (and women lol) who claim their alpha, you'll have the people who feel insulted for even hinting you're an alpha and so on and so forth.

Most people don't want to do the work for understanding for why we use these terms. Mostly they are placeholder terms, meaning we use them to convey a point in absence of better or less effective words. The question remains, why do phrases like and Rollo-isms like:

"Women break rules for alphas, and make rules for betas"

piss people off so much? Several reasons...

• Men are afraid of finding out that their life, their accomplishments, and their money don't qualify them to be an alpha.

• Men look down on other men who plant their flag into the ground and claim they're alpha

• These terms are associated with red meat podcasts which are polemic to the general public

We see all the time that men want to get into the good ol' boys club of masculine "alpha-ness" by following a script. These scripts all vary and are sometimes defined by thought leaders, online bearded masculinity coaches, politicians, and sadly conservative post-wall women. Men enjoy these scripts because they're easy to follow and it's a ticket to be considered "alpha". Along comes the red-pill to tell them brutal realities about being a more sexually viable choice for women. We tell them that being alpha is a mindset, not a demographic.

You cannot buy being an alpha. This particularly bothers the blue-pill alphas. The high ranking military men, the hustle culture guys, the well off corporate bros and any other high performing men who go home to be bossed around by their wife and feel like giving her things, placating her, and deferring to her. These men hate less performing men getting full sexual compliance from women that they themselves have to spoil financially (or so they think).

"Buying the cow when other men get the milk for free." 

This line of thinking forces men to face the reality that maybe they're not the alpha they were told they were for following the "script" they were given. It is having to face that maybe their life is a lie.

Is their hope for men like this?

Difficult to say. Most people will double down on the script until cataclysmic life event happens. This could be losing their job and subsequently losing the already waning compliance from their wife, a surprise divorce, etc. The hard part is once a man unplugs (if he does) he has to convince his wife/girlfriend of his new found alpha-ness, a nearly impossible task. Money insulates men from reality, albeit not as much as women, but they usually double down and continue attack regular guys with happier more compliant wives.

Alpha is a mindset, not a demographic.

-Nuke