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TikTok grade IKEA charger video

And for the youngsters - here's the sub 1 minute version that still manages to cram in most of the important bits.

Making shorts that contain useful technical data is extremely difficult.  They're literally bite sized nuggets of data.

If I made a 6 second video where I plugged a lead into the charger and said "This is the new IKEA charger and it's quite well designed inside." it would probably get more views.

https://youtube.com/shorts/e6sOzMFkdVM

TikTok grade IKEA charger video

Comments

Bought two of them, together with a wireless charging dongle. Works like a charm. The quality of Ikea is not bad at all. I mean the electric stuff.

Hub Rijcks

Short videos must be doing good on YouTube. I appreciate you doing the work for the longer versions for us old timers.

Michael Gilchrest

The YouTube speech-to-text thing did an astonishing job, converting the name to "smyrhagal". In Sweden, we'd pronounce SMÅHAGEL something like small-without-the-l, hard-without-the-rd, gel-with-a-hard-g-and-everything-still there. Based on the long video, I'll make sure to buy a few SMYRHAGAL the next time I visit IKEA. Thanks for the tip!

Martin Samuelsson

The 6-second version would get even more views if it blew up when you plugged it in.

Curtis Hoffmann

You did well for the amount of information you crammed in, without it sounding like the fine print they read at the end of a radio ad, sped up 2x. To be fair (?) to the TikTok generation, a 6s video of someone blowing raspberries directly at the camera would almost certainly get even more views.

Charles

It's kinda required these days to hook people into longer videos.

Big Clive

The shortest short will not have normal adverts. Just the ones at the side.

Big Clive

Nice video for the not too interested , but for me the original was best

Arthur Clampitt

I really dislike YouTube Shorts in general but you've done a fantastic job on this one!

Aaron the Tinkerer

It cannot be easy to cut down a detailed review into such short bite-size chunks, but they are both still good and informative. I wonder if YouTube will still precede them with several minutes of adverts?

Gary Bleads

I can't see the point of making videos for goldfish. they won't rememeber they've seen them anyway

adrian


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