DiggingTheGreats

EXTENDED - The NEW Plan to Make “This Christmas Hit No. 1 feat. Lalah Hathaway

Added 2023-12-08 16:00:09 +0000 UTC

Last year I started a campaign to get “This Christmas” by Donny Hathaway to go number 1 on Billboard. I made a video breaking down the story of the song, brought on my friend Jonte Moore to help break down the chords, and announced our Christmas Heist.

After doing some streaming math, I asked YOU to stream a Spotify playlist once through to help boost the numbers. The only catch? The playlist was was over 1200 tracks of JUST “This Christmas” by Donny Hathaway.

Sadly, This Christmas did not hit number one last year. BUT we did move the needle. So today I’m announcing Christmas Heist 2.0 - a new plan to help make “This Christmas” go number 1. But first, I had to make a quick call...