Vidme is Dead, Long Live Our YouTube Overlords
Added 2017-12-07 15:20:51 +0000 UTCNew video! Which is going up right now, because...it has finished uploading, hooray!
I wanted to talk a bit about video hosting sites and why, with the best will in the world, everyone still has to bow to our Facebook slash YouTube overlords.
Possibly both sets of overlords. And the odd overlady. Who knows.
Also I rather like this thumbnail if I do say so myself.
Comments
This Podcast Is Sponsored By Audible...
Jill Bearup
2017-12-08 08:35:47 +0000 UTCYes, I'm writing a post about that right now. :/
Jill Bearup
2017-12-08 08:35:28 +0000 UTCThe adpocalypse IMO is because we have so much data, and the data's rubbish. I listen to a million podcasts, and they all seem to advertize Casper Mattresses... but if I give in and buy one, only one will get the referal code that tells the algorithms that "this advertisement triggered this conversion", and that's only if I remember to enter a referral code in the first place! Multiply that by the proliferation of venues competing with each other for the same pool of advertizing dollars, and ... doom.
Nigel G
2017-12-07 23:00:46 +0000 UTCI would like to see advertising done away with for good. I've stopped watching TV entirely because of ads. I also don't read articles on sites that are so covered in ads that you can't tell if you've come to the end of the article or just an ad break. People always go "ads are what pay for everything!" but they've never really paid well for it and their influence is toxic. We need a better a system. Not that platforms like Patreon on are a better option seeing as I just spent 20 minutes deleting most of my pledges because I now can't afford them because they've decided to collect "transaction fees" for every single pledge even though they only have to pay said fees once a month themselves.
De
2017-12-07 22:30:38 +0000 UTCI have tried to reply to this THREE TIMES so please pardon me if roughly the same comment appears multiple times! I think you may well be right, but I also wonder if advertising has become really good at getting us to feel unsatisfied while not actually improving our likelihood of buying (because we're broke, perhaps, or because we view conspicuous consumption with some cynicism.) I also wonder if watching a lot of advertising correlates with higher levels of anxiety, but it'd be a tricky thing to test!
Jill Bearup
2017-12-07 16:00:08 +0000 UTCWhat I'm waiting for, and think will happen before too long, is for this to start impacting traditional TV as well (it has already done so for traditional Print) What the internet has done is provided evidence on just how little the old advertising model worked to drive people's behavior. If I'm already looking to buy a car then possibly seeing your car ad will make me think of it when otherwise I wouldn't have but it won't make me want a car if I didn't before. I think what is driving the Adpocolyse more than anything else is the evidence on just how low conversion rates are (particularly now that the consolidation of platforms means that we can be tracked so they've lost the "well people don't click on the ad but they'll visit later" fig leaf) If my $2000 ad buy for 1,000,000 views only can be seen to generate $1500 jn sales I'm either going to stop buying or only offer $500. I don't think TV ads are actually more effective, but they don't generate the same type of data that online ads do to prove that they are inefectual
Gabriel Nichols
2017-12-07 15:43:06 +0000 UTC
