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JillBearup
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The ASA, YouTube Brand Deals and You

If you're in the UK, this is probably especially relevant, but even if not, there are new guidelines for UK YouTubers and brands wishing to do that whole advertising thing.

So I decided to go through the new guidelines in a video.

Because I'm cool and hip like that. :)

The ASA, YouTube Brand Deals and You

Comments

I live in the US and I think all content needs to be clearly labelled for what it is. Here we're having increasingly big problems with "natural advertising" where a company will pay for a news outlet to do a story and pretend it's news. Every morning I wake up and watch the local news channels dedicate the vast majority of their time to talking about new products from various brands and it's incredibly frustrating that they don't label this advertising for what it is. If I ever did make anything that anyone had any interest in reading/viewing/whatnot I would be assiduous about clear and timely labeling regardless of what country I was currently living in.

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