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Ep. 95: The Hollow Vanity of Libertarian "Choice" Rhetoric

“'Right-to-work' means freedom and choice,” a Boston Globe op-ed explains. As housing costs rise, some people are choosing to live on the road instead,” a Fox Business headline states. “If your insurance company isn’t doing right by you, you should have another, better choice,” reads Joe Biden’s campaign platform. 

We’re told repeatedly that “freedom of choice” is essential to a robust economy and human happiness. Economists, executives, politicians, and pundits insist that, the same way consumers shop for TVs, workers can choose their healthcare plan, parents can choose their kids' school, and gig-economy workers can choose their own schedules and benefits. 

While this language is superficially appealing, it’s also profoundly deceitful. The notion of “choice” as a gateway to freedom and a sign of societal success isn’t a neutral call for people to exercise some abstract civic power; it’s free-market capitalist ideology manufactured by libertarian and neoliberal think tanks and their mercenary economists and media messaging nodes. Its purpose: to convince people that they have a choice while obscuring the economic factors that ensure they really don’t: People can’t “choose” to keep their employer-provided insurance if they’re fired from their jobs or “choose” to enroll their kids in private school if they can’t afford the tuition. 

In this episode, we examine the rise of “choice” rhetoric, how it cravenly appeals to our vanity, and how US media has uncritically adopted the framing--helping the right erode social services while atomizing us all into independent, self-interested collections of “choices.” 

We are joined by Jessica Stites, executive editor of In These Times.

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Guest

Jessica Stites is Executive Editor of In These Times, where she runs the Leonard C. Goodman Institute for Investigative Reporting. She has been published in the Los Angeles Review of Books, Ms. Magazine, Jezebel, The Advocate and elsewhere. Jessica is board secretary of the Chicago Reader and a former board member of the Chicago Sun-Times. Follow her @jessicastites.

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Show Notes

The Powell Memo: A Call-to-Arms for Corporations

Jacob S. Hacker and Paul Pierson | September 14, 2012 | Moyers & Company

Inside the Koch Family’s 60-Year Anti-Union Campaign That Gave Us Janus

Jill Graves | July 12, 2018 | In These Times

A Blow But Not Fatal: 9 Months After Janus, AFSCME Reports 94% Retention

Heather Gies | March 27, 2019 | In These Times

The Radical Supreme Court Decision That America Forgot

Will Stancil | May 29, 2018 | The Atlantic

The Right-Wing Legacy of Justice Lewis Powell, and What It Means for the Supreme Court Today

Bill Blum | August 15, 2016 | Truthdig 

The History of the Public Option

Mark Schmitt | August 18, 2009 | The American Prospect

The Legend of the Powell Memo

Mark Schmitt | April 27, 2005 | The American Prospect

Why the Argument that Medicare for All Will Curtail “Freedom” Is So, So Wrong

Ben Palmquist | October 15, 2019 | In These Times

2018 Millennial Homeownership Report: American Dream Delayed

Chris Salviati and Rob Warnock | December 6, 2018 | ApartmentList

Uber, Lyft Drivers Earning A Median Profit Of $3.37 Per Hour, Study Says

James Doubek | March 2, 2018 | NPR

The Influence of Conservative Think Tanks: 1970s Capitalism and the Rise of Conservative Think Tanks [PDF]

Eugene F. Smith | May 2014 | Rutgers University

As Labor Day Turns 125, Union Approval Near 50-Year High

Jeffrey M. Jones | August 28, 2019 | Gallup

The Role of Government in Education [PDF]

Milton Friedman | 1955 | Economics and the Public Interest

Attack on American Free Enterprise System [PDF]

Lewis F. Powell, Jr. | August 23, 1971

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Transcript

For a full transcript of this episode, go here.

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Ep. 95: The Hollow Vanity of Libertarian "Choice" Rhetoric

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