The popularity of HGTV house-flipping TV shows can’t be overstated: In the second week of July, HGTV was the fourth highest rated cable network, behind only Fox News, MSNBC and CNN, making it the highest rated entertainment network in the United States. Its most prominent programming: the reliable, risk free formula of home flipping shows. All of these shows—Flip or Flop and its many regional spinoffs, Good Bones, Flipping 101, to name just a few—share a basic formula: house-flippers, usually a family business in the form of a husband and wife team or parent and child with a folksy rapport, buy a neglected house on the cheap—cue zoom-ins on mold, water damage, decaying wood, dust and dead bugs—that’s often in a relatively poor or gentrifying neighborhood.
They then turn it into something they describe as "beautiful", to be sold at a much higher price to, most likely, young white people looking for a "funky" home in an "up-and-coming" neighborhood. But at what cost do these glossy, get-rich-quick reality shows entertain us? What ideologies do they promote, and how do they erase the working class black and brown families whose housing was condemned, and communities were systemically neglected, before the camera’s even began rolling?
On this episode—our Season 3 finale—we take a look at these shows to understand how and why HGTV became a glorified commercial for house-flipping and gentrification, examining its indifference to housing instability and its dead-eyed cheerleading of “middle-class” bourgeois aspirationalism, no matter the social cost.
Our guests are culture writer Ann-Derrick Gaillot and Atlanta-based community organizer Kamau Franklin.
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Ann-Derrick Gaillot is a culture writer and reporter based in Montana. Her work has appeared in Bustle, Rolling Stone, The Nation, The Fader, Pitchfork, The Outline, and other publications. Follow her @AnnDerrickG.
Kamau Franklin is a community organizer, attorney and founder and Board president of Community Movement Builders, Inc. in Atlanta, Georgia. Follow him @kamaufranklin.
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Ann-Derrick Gaillot | June 6, 2017 | The Outline
An Inside Look at How HGTV Became an Industry Juggernaut
Dante A. Ciampaglia | July 29, 2019 | Architectural Digest
Caitlin Flanagan | September 20, 2017 | Vulture
HGTV Will Never Upset You: How the Network Beat CNN in 2016
Gerry Smith | December 28, 2016 | Bloomberg
Banks Should Face History and Pay Reparations
Angela Glover Blackwell and Michael McAfee | June 26, 2020 | The New York Times
Renters, homeowners face new phase of coronavirus crisis with evictions, foreclosures looming
Alexis Keenan | July 10, 2020 | Yahoo Finance
Big Texas cities are rapidly gentrifying, but none as fast as Houston
Andy Olin | January 8, 2020 | Rice Kinder Institute for Urban Research
Breonna Taylor warrant connected to Louisville gentrification plan, lawyers say
Phillip M. Bailey and Tessa Duvall | July 5, 2020 | Louisville Courier Journal
Bernie Sanders proposes a 25 percent 'House Flipping tax' in new housing plan
Tim O'Donnell | September 18, 2019 | The Week
Chicago Residents Are Upset With Alison Victoria From 'Windy City Rehab' — Here's Why
Jessie Quinn | February 8, 2019 | Cheatsheet
Work stopped at ‘Windy City Rehab’ properties as HGTV stars face discipline by city
Tracy Swartz | July 10, 2019 | Chicago Tribune
A Decade After The Bubble Burst, House Flipping Is On The Rise
All Things Considered | April 17, 2018 | NPR/WNYC
NYC House Flipping Is On The Rise, Exacerbating Gentrification
Lylla Younes | May 30, 2018 | Gothamist
How Redlining’s Racist Effects Lasted for Decades
Emily Badger | August 24, 2017 |The New York Times
How Homeownership Became the Engine of American Inequality
Matthew Desmond | May 9, 2017 |The New York Times
Catherine Jheon | May 29, 2017 | Toronto Life
Millions of Renters Face Eviction—Why Today’s Housing Market is Partially to Blame
Taylor Marr | December 12, 2016 | Redfin
Redlining’s Legacy Of Inequality: Low Homeownership Rates, Less Equity For Black Households
Brenda Richardson | June 11, 2020 | Forbes
Black Homeownership Drops to All-Time Low
Laura Kusisto | July 15, 2019 | The Wall Street Journal
Black homeownership is as low as it was when housing discrimination was legal
Michelle Singletary | April 5, 2018 | The Washington Post
Homeownership Rate in the U.S. Drops to Lowest Since 1965
Prashant Gopal | July 28, 2016 | Bloomberg
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For a full transcript of this episode, go here.
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Ryan Stempien
2020-08-21 21:48:25 +0000 UTCMatt
2020-08-09 12:01:17 +0000 UTCZach
2020-08-08 20:26:02 +0000 UTCMatt
2020-08-05 00:29:30 +0000 UTCHavo
2020-07-30 18:53:14 +0000 UTCMarti Abernathey
2020-07-30 15:47:44 +0000 UTCSydney Shuster
2020-07-30 14:26:53 +0000 UTCCiaran Colley
2020-07-30 10:44:58 +0000 UTCTom Kelly
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2020-07-29 17:05:29 +0000 UTCPotato
2020-07-29 16:19:02 +0000 UTCDavid T Hollis
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