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News Brief - "Go Fly Yourself": Marketing 'Sex' and the Great Stewardess Rebellion of the 1970s

In this Citations Needed Live Interview, Nima and Adam talk to Nell McShane Wulfhart, journalist and author of The Great Stewardess Rebellion: How Women Launched a Workplace Revolution at 30,000 Feet, about the airline industry’s history of misogynistic ad campaigns and union busting - and the extraordinary and inspiring efforts by flight attendants - the "pretty faces" behind the tawdry ads - to fight back.

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Guest

Nell McShane Wulfhart (@nellmwulfhart) is a journalist from Philadelphia, currently based in Uruguay. A former New York Times columnist and frequent contributor, Nell also writes for Travel + Leisure, Bon Appétit, Condé Nast Traveler, The Wall Street Journal, and T Magazine, and elsewhere. Her latest book, now in paperback, is The Great Stewardess Rebellion: How Women Launched a Workplace Revolution at 30,000 Feet.

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Show Notes

Flight Attendants Fight Back

Jennifer Gonnerman | May 23, 2022 | The New Yorker

Delta Is the Only Major U.S. Airline Without a Flight Attendant’s Union. That May Soon Change

Nell McShane Wulfhart | April 21, 2022 | TIME

These 1960s airline stewardesses launched a workplace revolution against sexism — and you can too

Know Your Value | April 19, 2022 | MSNBC

The time when flight attendants said: ‘Go fly yourself!’

Nell McShane Wulfhart | March 29, 2022 | National Geographic

The story of pioneering Black flight attendant Patricia Banks-Edmiston

Here & Now | April 5, 2023 | WABC-TV New York

Meet the Flight Attendants Who Fought For Equality During the Civil Rights Era

December 10, 2021 | National Air and Space Museum

Sexy Stewardesses Of The '60s and '70s: Friendly Skies Indeed

Karen Harris | June 12, 2018 | Groovy History

‘It’s pervasive, it’s every day’ — How a history of sexism in the airline industry echoes today

Michael D. Regan and Megan Thompson | February 11, 2018 | PBS Newshour

13 sexist vintage airline ads from the '60s: "Someone may get a wife"

Margarita Noriega | August 7, 2015 | Vox

Women in the Skies: The Birth of the Stewardess

Lisa Hix | September 16, 2014 | Ms. Magazine

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Transcript

For a full transcript of this episode, go here. You can find transcripts of past episodes and News Briefs here.

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Citations Merch

Remember that the Citations Needed merch store is open! Please consider further supporting the show by picking up a t-shirt, tank top, sweatshirt, tote or coffee mug for yourself or your favorite Citations fan (or everyone you know!).

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Credits

Senior Producer: Florence Barrau-Adams

Producer: Julianne Tveten

Production Assistant: Trendel Lightburn

Newsletter: Marco Cartolano

Music: Grandaddy

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News Brief - "Go Fly Yourself": Marketing 'Sex' and the Great Stewardess Rebellion of the 1970s

Comments

Virgin Atlantic ads were still sexist in the 2010s :(

Grace Egan

Southwest Airlines had their "hostesses" dress in hot pants and go-go boots well into the 70s. Ack.

Julie Baxter


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