WEBSITE CREATION + TOOLS FOR YOUR BRAND

Taking your branding beyond Instagram and Twitter can make a difference in the success of your business. Websites are good to have for the simple fact that social media apps are fickle - you can be here today and deleted tomorrow (speaking from experience of losing 8 profiles here!)

Having a personal website is key when it comes to building your brand and business. Reminder: not all potential clients are on Twitter, IG, OF, etc. Some are still very old school when it comes to bookings and communication. Here are two websites I recommend that I personally use for my brand:

• Wix - free platform that helps you build a website from scratch using templates. Great tool for email marketing and staying connected with subscribers. You can take payments through Wix and even upgrade your plan for other marketing tools. Also a good platform to sell tickets for any events you may have. You can sell march, digital downloads, and there’s even an option to set up a booking calendar for clients to schedule sessions with you. Example: http://thechocolatedomme.com

• Milkshake - free platform for fast and easy creation. App only. You create different “cards” that have info about your business. Although you can’t take payment on Milkshake, you can include links to send directly to clients. Example: https://msha.ke/blackandkinky/

If you are not tech savvy would like someone else to build your website, you can seek out someone to help you with this. I recommend ’Tech sub boy’ on twitter (twitter.com/techsubboy) He has a fast turn around time and is very easy to communicate with. I spent around $50 for him to build one of my brand websites http://servemistressmarley.com

Within building a website, most have email marketing tools that can help you promote yourself to your subscribers. These are good tools for announcements regarding events, session offerings, and even when you are traveling to a different city to alert followers. Email marketing can be tailored to your liking and depending on your Wix plan, you can send upward of 50,000 + emails per month. This gives direct communication.

Make sure to ALWAYS advertise your website on your existing social media platforms for more outreach. The key to success in this industry is VISIBILITY. The more you are seen, the more you are booked.