SamSuka
Disguised
Disguised

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Disguised Update #1

The first episode of the Disguised Update. An inside look of what it's like to be a team owner in esports. Toast shares current updates and plans for DSG as well as his general thoughts on what's going on in the industry.

Topics:
* Valorant Update (relegations, team synergy issues, roster release)
* League of Legends Team Update
* Inside look on DSG finances and principles
* The return to Valorant Game Changers for Series 2
* Why I started a team to begin with
* Goals for DSG
* Thoughts on competing in other games
* Rebrand Update
* Lessons learned from being a team owner

Comments

I think the concept and way this patreon runs is genuinely brilliant. Continue to make me love DSG even more

Jordan Mason

I realy like this format of the videos, loose, just you talking, not much scripted. Feeling like sitting with someone i know and just listen. Enjoy it a lot, good job!

Oynomaus

True, I thought more of the franchise leagues when I wrote the thread. If you wan't to see tier 2 content powerhouses take a look at k corp in the French amateur league or at Eintracht Spandau in the Prime league (Germany). They started building the content infrastructure from the beginning and have huge success with it. But both stated clearly that they also want to play top level league meaning usually they have some pretty good placing. Both teams do a ton of community events and even public viewings of every game in a pub (at least Eintracht does it). Since both teams basically used some sorts of soccer club narratives as their community building (Eintracht with a very traditional soccer club name and branding and k corp calls their fans officially Ultras which are the hardcore fans of soccer clubs) this might be a bit harder in the US. But that obviously doesn't mean that it can't be done.

Absolutely right, teams at the bottom of the pack or average get little to no sponsors. However these teams have the lowest social media following in most cases and have little to no fan base. Let's say one of these small teams did win a tournament, I am pretty sure they could not hold the retention of fans that go and decide to support them. Many of these small teams don't have the content infrastructure like many big teams do nowadays. If I want to go and support a team and they don't have behind the scenes content or videos I can watch to learn about the players, how could I get invested? At this point you are only trying to win because of the prize pool, which isn't anything compared to what you need to spend to keep the team running. Getting the fans from participating in tournaments and potentially winning is much more valuable than any prize pool if you can keep them interested in your organisation. Yes teams that manage to win tournaments get spotlight for the sponsor however we are talking about the challenger league and this only benefits some sponsors that want brand exposure. Many sponsors at the challenger level want you to buy their product with mainly affiliate links, this makes sense as the viewership of the challenger league is very little compared to leagues like the LCS and LEC.

I think you have a lot of valid points, especially about building a community. I think companies probably care about both in some ways (winning and clicks) since teams that win a lot also tend to be more in the spotlight thus getting more clicks etc. I don't know any team that had major success (regarding getting big sponsors or a huge following) by being always mediocre or even bottom of the pack. I could be totally wrong here but thats my personal observation.

I'm not very smart, but here are my 2 cents. Esports orgs main priority shouldn't be winning like many aim to be but to make a community first, which will result in a semi/fully sustainable income. Being a sustainable organisation is a much more ideal aim, as with sustainability you'll have the time to grow and improve instead of just buying the best players and hoping to win, which is basically gambling. (Big teams' main incomes arn't even from tournament winnings). Organisations that allow themselves to grow by building a community of fans and loyal followers that will actually be willing to support the team are much more ideal than having a brand new team that spends millions just to gamble at winning and potentially losing in the process. When esports organisations do focus on community, they will be able to get funding much easier as their social media like Twitter and Youtube will be much more active in attracting potential sponsors. Many big teams now focus on building a community as they see the importance of having a high social following when trying to attract investors and sponsors. You see teams like Fnatic hosting tournaments for their community to build an active following of people invested in their team. I definitely think if disguised people followed this model of growing their community as a priority, they would indeed get sponsors in the future instead of venturing out into different esports scenes too early. I think there are much more ideal ways to grow a team's community than just hosting tournaments fans can participate in. However, that's too much to type out. One last point, do sponsors look at if the team is winning or do they look at how many eyes they can get on their brand? If I was looking to sponsor a team, I would much rather sponsor a team that i can get a guaranteed return on instead of gambling on maybe this team that would win at the tournament etc. This is just my opinion, Don't hate please :(

I have been dreaming of having my own esport team ever since I started watching LCS EU. Sadly, this dream is a long way from getting achieved. But ever since you decide to get a team yourself I have been really looking forward to supporting it, in any way I can. The reason being how profoundly intelligent and honest you are about what you are doing and how you are doing it. I'm happy we have this opportunity to look a bit more behind the scenes, because this transparency is what I've always like about Disguised Toast content. And how even when you are being 'on', as a streamer, when you read between the lines you can always see these values you hold so dearly. I would say keep it up. Maybe this could be a podcast and I think I would like to see guests, but I think this kind of casual, chill, honest approach is exactly what fits the brand. Sit down reflect on what happened, reflect on the latest news, reflect on what is to come. Have people come on to give their take on things and viola. Perfect DSG content. Here is my brain's idea's for names for this: - The build up - breakdown - The Beehive Bulletpoints - The Definitely not a podcast-podcast (the league skin and disguised wordplayish) - (I also had something with 'rambling' but couldn't find a good one so just as an extra or something) Rambling hour I don't want to force my help or push my feedback or something, so let me know if I'm sharing to much, I am however very involved from a distance and love the fact that I can contribute in this manner. Great job, mister Toast. You are leading by example and the scene is lucky to finally have a good rolemodel ^^ #DSGWIN

RobainCopain

I'd love to see a csgo/cs2 team. Its my favorite esport to watch

Benjamin Schunck

I think you should look at league and dota for now. they are the most stable, maybe even call of duty

Sorry no real feedback on what to improve for the update videos here, but just wanted to say thanks for everything you're doing. I can't imagine how difficult it must be navigating such an unknown space and being responsible for so many individuals. No matter the wins or losses, I'll forever be a DSG fan. 🐝 SPAM THIS BEE FOR DSG 🐝

Love the transparency, and I hope to see your vision come to fruition as time passes. Consider me buckled in and ready to see where this adventure goes.

W video

I support looking into Smash (mainly Cody Schwab) and also KC and KOI might be interesting to look at.

I think it be a good idea to announce it here "first" and then "allow" it to leak.. Makes us feel special lol


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