SamSuka
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Trader Joe's Thumbnail

The video is about why Trader Joe's is successful and I'm trying to choose the best thumbnail for it. What do you think? (Both options are attached).

Trader Joe's Thumbnail Trader Joe's Thumbnail

Comments

I made a version of #2 using the Trader Joe's font. Just didn't think it looked as good.

Company Man

What makes the building a better brand representation? Do all locations look like that building, or is it the font? Why not use that same font on #2?

Brian Smith

Very true but in defense of #1, I feel it may be a more familiar representation of the brand. This is a tricky one.

Company Man

For a thumbnail, simpler is better - #2.

Jim Smith


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