“Do you think we can get them to shut it off?”
It’s a quote my lovely girlfriend Erin still brings up from time to time when reminiscing about Colin’s Last Stand’s launch on March 20, 2017. My goal was to reach 1,000 Patrons in a year (by today, March 20, 2018) -- a goal I actually figured was far too aggressive -- but I ended up with six times that level of support after a week or so. I was so scared that I was literally seeking out if there was a way to freeze everything, so that new supporters couldn’t join. That’s how unexpected it all was. It’s one of the greatest Patreon success stories of all-time, and I still can’t believe it happened to me, especially in light of co-founding Kinda Funny, basically the first major Patreon success story, one I’m so proud of having been a part of.
In other words, Patreon -- and all of you -- changed my life twice. That’s why I commissioned my sister Ali to create this painting that hangs in Patreon’s San Francisco HQ as we speak, and that’s why I’m writing to you today to reflect on what’s been, and to thank you from the very bottom of my heart for all that you’ve done (and continue to do) for me.
Founding, running, and sustaining Colin’s Last Stand has been the hardest, most all-consuming endeavor I’ve ever undertaken in my life. It’s the first time I’ve ever had to rely solely on myself to get everything done. If a video goes unwritten, unedited, or unposted, it’ll stay that way. If I don’t seek out guests for Fireside Chats or assemble the newest KnockBack episode, the shows will die. If I don’t answer that e-mail from my lawyer, or go to that meeting with my accountant, or tend to those bills, that e-mail will go unanswered, that meeting unattended, those bills unpaid. No one is going to step into the void and help me. CLS lives or dies by me. It’s injected pressure, stress, and heightened anxiety into my life, but eclipsing that is all the good Colin’s Last Stand has provided me with: A purpose, a mission, a reason to try my absolute hardest. It's also provided me with incredible security. Sometimes, I get stuck in a rut. Other times, I’m flying high. But every day, all of my emotion, grit, determination, worry, success, failure, pride, and everything else is experienced through the prism of CLS.
Now that we’re a year out from launch, much is (obviously) different. CLS was once one show, posted twice a week. Now it’s three shows posted three times a week. Support is at two-thirds of what it was a year ago -- four times in excess of my goal, so still awesome -- but with those adjustments come some sense of creeping certainty, as everything slowly settles in and become more predictable and reliable. Hell, when I founded CLS, I was entering my tenth year in San Francisco; now, I’ve lived in a sunny beachside community in Santa Monica for nearly a year (though I don’t have the chance to enjoy it that much). When I take a moment to look back, I’m astounded by how much has happened in only 365 days. Sometimes, that flash in time seems like 365 seconds. Other times, it seems impossible that all of that happened in such a short period. Maybe 365 years really passed.
A week before CLS launched -- on March 13, 2017 -- I quit my job with no plan in place, and no idea where I would go or what I would do. Leaving Kinda Funny was the second-hardest decision I’ve ever had to make (quitting IGN certainly tops the list), but I felt like it had to be done out of respect for the vision Greg, Nick, and company wanted to pursue, and out of respect for myself, too. It may be hard for some people to understand, but I was increasingly out of place in an organization I helped create and owned a part of. I always felt like (and, in reality, was) the odd man out, and my vision for what we should be doing wasn’t finding its way forward, especially once we moved into the studio. The dynamic between us was eroding behind the scenes, and some conversations became increasingly tense, terse, and uncomfortable. It wasn’t yet untenable, but I felt like it was getting there, and a choice had to be made. So I made what I thought was the best decision, and with a year’s hindsight, I think it was the right one for me to make.
See, from my perspective, it would have been selfish of me to stay. Even if “The Joke” never happened, rest assured I likely would have left at some other point. Feigning enthusiasm for something I no longer fully believed in would have been the epitome of selfish -- selfish to the guys, and selfish to the fans -- and you can call me a lot of things, but I don’t think selfish is an accurate descriptor. It’s not to say I didn’t have fun at Kinda Funny, and didn’t enjoy anything about it. Of course that’s not true. That’s impossibly far from true, actually, because those times were some of the best of my life. I’ll always carry those Spare Bedroom Glory Days with me and look back on them fondly. And, of course, I continue to root the guys on from my little corner of the Internet as they pursue their own course.
These days, I feel freer and more myself -- alongside being perpetually exhausted, never without something to do -- but looking back, there are things I miss about what once was, too, like my dry rapport with Kevin, or Nick’s sick humor. And I of course miss my unique dynamic with Greg, which we built over nearly a decade of working together. Our closeness was something truly special to both of us, at least at one time, and I think the decay of that -- through the lens of Kinda Funny and the drama that was building there -- is something I wish didn’t happen the way it did. We both let our bond get obliterated. We both had an equal hand in that, in our own, uniquely Colin and Greg way. To succeed on my own, I’ve had to keep my head forward and avoid distractions, but that doesn’t mean that I don’t wish some of the pieces landed a little differently than they did. Because I do. Nothing can be exactly the way we’d want it, right? Nothing can be done but to place those times, those memories, and those relationships -- frozen in ember -- in our hearts and minds, only to tap into them every once in a while.
I learned a lot as I struck out on my own. I honestly didn’t know I had the capacity to understand some of the things I now do. Some of the lessons have bludgeoned me in the face, and have been hard to accept; others I look back upon and wonder why I didn’t know more when I most needed to. I’ve made a lot of mistakes, and I wish I did some things a little differently (sometimes very differently). But in quiet, reflective times, I also try to give myself the benefit of the doubt, and allow myself to enjoy what I’ve worked so hard to build and get off the ground, and to be grateful for the inordinate amount of things that have gone right.
I’ve always had a really hard time settling down and settling in, and I’ve always suffered from Imposter Syndrome and the idea that I can never truly earn all that I’ve acquired. So when doubt and stress creep in, as they do on a daily basis, I try to remind myself what I managed to do on my own, with virtually no help, guidance, or inherent know-how whatsoever. And I must admit, through what I’ve accomplished with CLS, I find little glimmers of much-needed pride buried within me somewhere. Doing this isn’t easy, and at times, doing this alone seems downright impossible. Running your own business can be lonely, daunting, frustrating, and scary. I’m still here, though. In my world, that itself is a small victory.
The future of Colin’s Last Stand is, from my perspective, very bright, and I’m immensely excited about what’s to come. Starting at such high highs means that I’ve had to discover what’s normal from a support perspective, and I think I’m still finding that plateau from which to scale and grow. Sometimes, I get discouraged and feel like I’m failing; then I remember that I’ve been here before, that I've been fortunate enough to have more success both in a group and out on my own than most others lucky enough to do what I do, and that I need to stop beating myself up with perpetual self-doubt. I try not to let my emotions rise and fall with the rise and fall of things that are ultimately beyond my control. What’s most important to me now is to make the fans happy, and to make Colin’s Last Stand the absolute best it can be. Like I always say, you can count on me to leave it all on the field. If CLS doesn’t deliver, or if it ultimately goes away, or whatever else, I never want it to be because I didn’t do all I could. That’s all I really care about. The rest, I believe, will come, and as Erin has reminded me in the past, “would you rather have found your balance starting from zero Patrons, or would you rather have found it starting at 6,200 Patrons?” Salient point as always, my dear.
2018 is going to hopefully hold some new surprises and fun additions that keeps CLS cycling. After all, I want Colin’s Last Stand to keep you on your toes, and to never remain stagnant or unchanging. To that end, Dagan and I are going to extend KnockBack to Side Quest’s YouTube channel with retro Let’s Plays beginning in April. I’m toying around with the idea of doing more than one video a week on Side Quest when I can, including the occasional review or Let’s Play. A new Subreddit will be created soon for CLS, and I'll be working harder to elevate the audience, on social media and beyond. I’m even considering a spiritual successor to 2008-2014’s Podcast Beyond and PS I Love You XOXO with a new co-host, a co-host chosen in an expansive contest that’s voted on by CLS fans. And yes, I’m plotting CLS Prime’s comeback, too, probably in very sporadic and longer form. But those are just ideas right now, and as always, I’d love your feedback on what should be next. I make no promises, other than that CLS is like a Pokémon: Always evolving. Like Magikarp into Gyrados.
For now, though, I’m head-down and working hard on what’s in front of me. Fireside Chats is growing in popularity, and I authentically love doing it (in fact, a guest should be here in mere moments to record a new episode). KnockBack is growing, too, and it’s been such a pleasure to get to finally work in an official capacity with my brother (I’ll be in Philadelphia for nearly a week in early April to record the next round). And Side Quest is CLS’ most popular show, and I love producing it week in and week out. My plate is already very full, yet I’m eager to pile on even more when I can. So stand by for all of that. We’ll see how everything shakes out.
In the meantime -- if you’ll allow it -- I want to take a brief moment to thank some people that have proven so instrumental in Colin’s Last Stand’s first year, because even though this is a one-man operation at its core, I’m only as strong as those around me help me to be.
Erin: I mentioned Erin a couple of times already, but she has to be at the very top of the list. She has been by my side, day in and day out, since more than a year before I left Kinda Funny, and she’s seen each and every step of Colin’s Last Stand’s development first hand. She has put up with my mood swings and my increasingly irritable nature and the fact that I work constantly. CLS has absolutely strained our relationship at times, but she is a happy warrior, and I am lucky to have her in my life.
Dagan: My brother Dagan is the only true collaborator of any kind I’ve had with Colin’s Last Stand, and he’s done an extraordinary job, considering all of the help he’s provided me has come on the side, in addition to his full-time job at Sesame Workshop (not to mention his other freelance work, for which he is in constant demand). CLS’ branding is all him. Its logos, its art direction, all of it. The compliments I get on CLS’ various logos are seemingly endless, and that all comes through his talent. Oh, and can we talk about how awesome he is on KnockBack, too? Dude has never done a podcast in his life, which is impossible to believe when you listen to the show. What an immense honor it is for me to be able to talk to and see my brother more these days than we have in the last decade or more, all because of CLS (and you!). Helping unlock a hidden portion of my brother’s potential for the world to see, enjoy, and consume has been, as he might say, a treat.
The Rest of My Family: You wanna talk about unending loyalty and a support structure that refuses to crumble? That’s my family. Mom and Dad, my sisters Dana and Ali, my uncles, aunts, cousins, nieces, nephews, and everyone else… I have noticed your increased presence in my life. Your pride in me helps keep me going, and it never, ever goes unnoticed. Thank you so much for believing in me, and doubling-down on me when I needed you to the most. I’m sorry that I don’t call much these days, and that we don’t see each other nearly as much as I’d like. Just know it’s because I’m working hard, and trying to do our name and our family proud.
Patreon: I have to thank Patreon, and in reality, I have to thank my liaison Heather the most, who is always eager to answer my questions, help me out with my problems, and provide an ear to listen. Patreon has treated me like one of their biggest creators (my Patreon is in the Top 50 in the world, so perhaps I’ve earned a tiny portion of that treatment), and I am so deeply appreciative of that. They’ve put me in betas (some of which you don’t even know exist yet!) to help them gather data and information, they invite me to cool meetings to bounce stuff off of me (sorry I couldn’t make the one in San Francisco earlier this year, but I will be at the next one!), and they even do me one-off favors, like when I asked them to shut off push notifications and e-mails so that I could go back and add tags to all of my posts (thanks for that!). What’s most relevant to me, though, is that they treat me like a human being, not a political activist whom they likely disagree with on some issues. My experience with Patreon has been nothing short of world class, and I owe the team a great deal.
Kinda Funny and IGN: A lot of what I know how to do in this world comes from years of nurturing at Kinda Funny, and before that, at IGN. I owe a lot to both brands, and to the people that help make them run. From the IGN orbit, I’d like to thank some folks that are there, and others that aren’t anymore, including Peer Schneider, Tal Blevins, Mark Ryan Sallee, Chris Carle, Hilary Goldstein, and many others, and at Kinda Funny, I’d be remiss if I didn’t give a shoutout to Greg, Nick, Tim, Kevin, and the rest of the squad. I’d also like to tip my cap to two people I helped hire, yet never got to work with -- Joey and Andy -- and hope they’re having as much fun as I knew they would when I voted to bring them on-board in the first place!
All of You: You -- yes, you -- are the lifeblood of Colin’s Last Stand. Without you, it wouldn’t exist. I try to take the time to thank you as much as I can, and I hope it never gets redundant… and with that said, allow me to do it again. Thank you. Thank you so much, for all that you’ve given me, and allowed me to do with my life. No matter what happens with CLS -- whether it sustains itself, grows, or withers into nothing -- I will be forever grateful for this experience. You will always get nothing less than my best, and if you think you’re not getting my best, I expect that you’ll let me know.
I suppose there’s nothing more to say, other than that I hope you’re enjoying the content, and I hope you’re excited for what the future brings. And, hey, if you haven't yet, please consider joining Colin’s Last Stand here on Patreon, and help me keep this dream alive. The perks are awesome, the people here love it, and what we’re building is, I believe, something special.
Welcome to Year 2.
Sincerely, and with love. -Colin
Daniel Schiffer
2018-07-10 15:15:19 +0000 UTCJeremy K
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