The Long Investor

$BUD - RC -

Added 2023-05-15 11:08:32 +0000 UTC

$BUD has had disastrous ad campaign lately, I won't get into what they did but they did not read their market very well.

Up until that Ad got released, this was looking like a very nice structured impulse wave and their fundamentals are strong, so it backed up this structure too.....but there definitely appears to be a 'boycott blues' campaign happening now and I believe in some areas around the US, their average sales are down -25%....this will hurt their bottom line.

Although I don't particularly like $BUD myself, I feel if this can go down to $32, it would be a very attractive buy, as these cancel culture campaigns tend to end quickly enough as they jump onto the next big thing to be annoyed about.