A very solid company with good management and stable performance, their brand is known everywhere and they have been able to maintain their standard in every store throughout the world. In terms of its chart, I have added in a buy zone, it is below $70. We need to remember that the buy zone is where I believe the share price reflects the company being undervalued.
So in this case above, if $SBUX breaks out of this wedge and into the bull case, it is still a good opportunity to buy and the risk of it turning bearish is low.
Buying in the buy zone and when the bull case is triggered are both good strategies, obviously for us long term holders, we always want to try and buy in the buy zone for maximum benefit.