$AAPL like the $SPY is at a very important junction here, $AAPL hit its All Time High line this week, peaked above the line and rejected immediately and finished the week below the ATH line.
$SPY is at a similar crossroad, hitting it's all time 0.618 Fib Golden ratio level and has rejected...for now. For both set up's, if they can break above and hold above their respective lines....the Bulls have won a significant battle.
$AAPL have done an incredible job to create continuous attractive to their brand, constant talk of growth into possibly industries and expanding their TAM, from banking, to VR and EV's etc....the market continues to see $AAPL as the most secure spot to store their capital.
Staying above their ATH line will be important now.