$ULTA is down -5% in the PM now after it was revealed last night that Buffett bought and sold his entire position in $ULTA over 2 quarters.
After his first buy two quarters ago, the price dropped from around $400 to low $300's
We don't know when he sold but the price did manage to recover to the high $300's towards the end of the last quarter
This is not common for Buffett but it shows he is human and if the buy does not sit well with him, cut your losses (even if they are small) and move on, we know Buffett will have no issue finding another opportunity and I suspect he'll waste no time thinking about this too
Overall the chart doesn't look bad but the earnings miss in Sept now puts pressure on their next earnings in Dec or a trend could follow.