In February, I asked my Patreon backers... So, how did you find out about Evil Inc After Dark? The post contained a link to a one-question survey, and that survey has been distributed with every Welcome e-mail for new patrons ever since.
I wrote about my findings in a subscriber-only post on Webcomics.com, and I'm happy to share them here with you.
Surprisingly, the vast majority of my Patreon backers are discovering my Patreon content through my site — and not through social media. (Although you could argue that come of them discovered the site itself through social media.) As much as I’m a proponent of publishing through social media, this is a strong argument in favor of continuing my efforts on my own site as well.
Second was Patreon itself. As you know, I don’t feel as if Patreon should be relied upon for discovery. However, it’s good to know that Patreon is a solid contributor in that category. (It’s especially impressive since, due to the NSFW nature of my Patreon page, I don’t show up in Patreon’s search results.)
Social media — including Instagram, Facebook and Twitter — are nearly nonexistent players. They account for less than 1.5% apiece. However, as I said earlier, it may well be the case that my backers discovered the site itself through social media.
But that Patreon Content Exchange! That’s a very solid performer, accounting for nearly 4%. It's a fantastic bonus for my backers, and it's powerful promotion for my Patreon.
For more Webcomics tutorials and advice, check out my YouTube channel!
Matt
2019-07-11 22:54:04 +0000 UTCCaleb Davis
2019-07-11 14:29:55 +0000 UTCKevin Quigley
2019-07-11 14:18:01 +0000 UTC